NEWS24 August 2016

Women aged 25-34 most likely to leave customer reviews

News Trends UK

UK — New research suggests that the profile of the average UK online reviewer is a female movie-lover aged between 25-34. 

Cinema crop

Ratings and reviews platform Feefo analysed nearly 450,000 reviews and identified a number of trends about people who are most likely to share their thoughts on experiences. 

The findings showed that 58% of reviews were left by women, and that 25-34 year-olds were most likely to leave a review: 23% of reviews were by people in that age group, while 20% were from 35-44 year-olds and 18% of reviewers were aged 45-54. Those aged 18-24 were least likely to leave a review, with just 10% coming from that age group. 

In terms of personality types, ‘movie lovers’ were reportedly most likely to leave reviews, followed by ‘travel buffs', ‘news junkies and avid readers', ‘TV lovers’ and ‘technophiles'. 

Reviews were also most likely to be left by desktop users ( 45%), followed by mobile users ( 34%) and tablet users ( 21%). 

“This has certainly shed some light on who it is that responds to review requests, and these are the people who will be shaping the future of these businesses," said Andrew Mabbutt, CEO at Feefo.

"By providing feedback, whether good or bad, businesses are able to understand what they are doing well, what needs improvement and what the market wants. The information this demographic is providing is crucial to the running of any successful business.”