The competition, organised by IC tomorrow, put £225,000 up for grabs – to be split across nine innovation challenges.

There were three analytics challenges in total:

Syco Entertainment – which sought digital analytics solutions for talent scouting – picked Vidiro as its winner, for its real-time insights and metrics tool that monitors destination video sites, such as YouTube, Daily Motion and Vimeo.

Penguin Random House, which wanted reading analytics tools, will partner with Jellybooks on its solution for tracking ebook consumption and reader behaviour.

Finally, the BFI will team-up with Temptster on an application that enables cinemas to sell empty seats to local consumers in real time.

IC tomorrow programme manager Matt Sansam said: “This is one of the largest contests ever staged by IC tomorrow and the breadth, scale and quality of applicants certainly didn’t disappoint. The contest final was held in the same week that SecondSync – a previous winner of an IC tomorrow funding contest – was bought for an undisclosed sum by Twitter, which just goes to show the wealth of opportunities now open to winning start-ups. We look forward to seeing how their businesses evolve as they develop their ideas further.”

IC tomorrow – part of the UK government-funded Technology Strategy Board – is also running a separate “data innovation” contest.

• Don’t miss the next issue of Impact Magazine for an exclusive feature on how digital analytics is being used to predict the musical megastars of tomorrow. Out next week.