William Hill Online bets on Unica for web analytics

UK— Bookie and gaming firm William Hill Online has signed up to use Unica’s web analytics services in a bid to improve customer experience and enable faster business decision-making.

CEO Henry Birch (pictured) said: “Our industry requires an online analytics solution that is both flexible to deploy, and with an agile user interface, able to understand and cope with our rapidly developing websites.

“As the sites continue develop, Unica will help us to gain valuable insight with the ‘slice and dice’ approach, rather than be limited to pre-defined reports. It provides us with the granular level analysis into individual customer journeys throughout the website.”

Unica agreed to be acquired by IBM last month in a $480m deal. The takeover is set to be completed in the fourth quarter.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts