NEWS26 August 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS26 August 2016
US — Facebook-owned messaging app WhatsApp has announced a change to its privacy policy which will see it start to share some user data with its parent company, including for ad-targeting purposes.
In an announcement on the company’s blog, WhatsApp said it was updating its terms and privacy policy for the first time in four years, as part of its plans to "test ways for people to communicate with businesses in the months ahead".
WhatsApp will also share user data with the Facebook ‘family of companies', which includes Instagram and Oculus Rift.
"[...] by coordinating more with Facebook, we'll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp," the blog post read.
"And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you've never heard of."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Work on the cutting-edge of research innovation!
£Competitive + bens + super flexible working
Hasson Associates
SRE / RM, Healthcare Market Research
£30000–50000
Resources Group
Business Development Manager – Leading Insights Group
c. £45,000 plus Commission
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @DanielleDDTodd: Haven't popped in your two cents yet? Do it now!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments