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NEWS6 September 2013

WGSN buys Brazilian marketing partner Mindset

Latin America M&A UK

UK — Trend forecaster WGSN has acquired its Latin American marketing partner Mindset Communicaco e Marketing.

Mindset is an advisory agency dedicated to research and analysis of future and current consumer behavior and it has been a reseller of WGSN’s trend service subscription for nine years.

CEO of WGSN and Planet Retail Julie Harris said: “We are delighted to announce this acquisition, which not only further strengthens WGSNs position in the Latin American market, but is also part of a wider strategic objective to expand our trend, retail and intelligence services in new and developing markets.”