Going forward, the WAA says it will assist AEAW in the organisation and promotion of events in Spain and Latin American countries, and will report on the accomplishments and initiatives of the AEAW to the entire WAA membership.

“The web analytics profession benefits from the coordinated resources of a combined association to effectively drive excellence in web analytics on a global basis,” said WAA chairman Jim Sterne. “The AEAW’s merger with us is one component of a multi-pronged growth plan that will enable us to better serve members’ needs throughout the world.”