Walmart inks point-of-sale data agreement with NPD Group

The deal covers a broad set of general merchandise categories spanning entertainment, apparel, home, hardlines, and toy products.

It follows an earlier agreement by Walmart to share its Sam’s Club online and store sales data with NPD.

Cindy Davis (pictured), executive vice president of Walmart global customer insights, said: “We are sharing our point-of-sale information so that we’re able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programmes in the future.”