Walmart inks point-of-sale data agreement with NPD Group
The deal covers a broad set of general merchandise categories spanning entertainment, apparel, home, hardlines, and toy products.
It follows an earlier agreement by Walmart to share its Sam’s Club online and store sales data with NPD.
Cindy Davis (pictured), executive vice president of Walmart global customer insights, said: “We are sharing our point-of-sale information so that we’re able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programmes in the future.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments