Warburton (pictured) joins the Manchester-based company from Co-op, where he was chief product officer.

At Vypr, he will help to build a multidisciplinary team of product managers, designers, delivery managers and engineers, with the aim of growing the company's platform and consumer app.

Vypr's consumer insight platform is used by marketers, category teams, product developers and retailers.

Kevin Baldwin, chief executive, Vypr, said: “Adam’s experience and industry knowledge will inform our product roadmap and help us to attract the best talent to our product team.”