NEWS12 October 2022

Vypr hires chief product officer

News People Retail UK

UK – Product intelligence platform Vyper has appointed Adam Warburton to lead its product development team.

Adam Warburton

Warburton (pictured) joins the Manchester-based company from Co-op, where he was chief product officer.

At Vypr, he will help to build a multidisciplinary team of product managers, designers, delivery managers and engineers, with the aim of growing the company's platform and consumer app.

Vypr's consumer insight platform is used by marketers, category teams, product developers and retailers.

Kevin Baldwin, chief executive, Vypr, said: “Adam’s experience and industry knowledge will inform our product roadmap and help us to attract the best talent to our product team.”