Vodafone Romania introduces SMS-based survey tool
Working with Brennan Research & Consultants, Vodafone fielded a demonstration of the tool with a survey of fan expectations for the football World Cup.
That survey had a sample of 2,700 individuals and a reported response rate of 8%. This is in keeping with the 5–12% response rate range seen in other SMS surveys Vodafone has conducted, according to a statement.
Vodafone plans to work with other research agencies to offer access to the survey tool to their clients.
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