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NEWS10 November 2011

Vision Critical strikes Russian deals

Europe M&A

RUSSIA—Vision Critical has partnered with local agency CreaMetrix to launch a community panel of ‘creative’ Russians.

The new panel will be used to support Russian companies engaged in new product development. Dinko Svetopetric, Vision Critical’s director of European Partnerships, said: “Russian consumers are quickly adopting the latest technology trends and are keen users of social media. For Russian business and creative in particular this new community panel will provide a springboard for new ideas and innovation.”

Vision Critical also recently agreed a Springboard panel partnership with Tiburon Research, an agency offering research services in Russia and the Ukraine which has some 300,000 panellists in the two countries.