NEWS27 September 2019

Virgin Media’s Knight joins Kokoro

News People Retail UK

UK – Full-service insight agency Kokoro (formerly ABA Research) has appointed Martha Knight as director of digital activation, leading its digital customer experience programmes and UX research.

Martha Knight Kokoro_crop

Knight (pictured) previously headed the digital strategy & insight team at Virgin Media.

She has extensive retail experience having also worked at Marks & Spencer, John Lewis and Tesco among others.

Kokoro founder Alison Bainbridge said: “Martha’s expertise in guiding Virgin Media’s digital transformation perfectly complements Kokoro’s mission to dig beneath what people say and expose the complex emotions that truly dictate our behaviour. Martha will ensure our relentless focus on translating this emotional intelligence into concrete business actions to help our clients deliver more effective digital experiences, products and services to customers.”