NEWS19 October 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS19 October 2022
US – Advertising technology company Verve Group, part of Media Games Invest, has partnered with media measurement firm Adelaide on contextual targeting platforms.
The partnership will see the two businesses focus on improving media quality measurement for clients using Verve’s Moments.AI and Visual Intent contextual targeting tools.
Future initiatives between Adelaide and Verve include expanding the partnership across other channels and business units, including connected television.
Verve is a business focusing on demand and supply technologies fusing data, media and technology, and has 22 offices worldwide.
Adelaide, which was set up in 2019 and is headquartered in New York, focuses on evidence-based media quality measurement to help inform media investment decisions.
Stephanie Vandenberg, senior vice-president of revenue for Verve Group, said: “Measuring attention is as important if not more so than standard campaign key performance indicators.
“Adelaide provides Verve Group clients with an added advantage that is so needed in the marketplace.”
Marc Guldimann, chief executive at Adelaide, said: “We’re eager to partner with Verve Group to find new ways to make attention an important part of Moments.AI and Visual Intent.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Client Service Engagement Manager
£40000–52000
Hasson Associates
Business Development Director
£85000–90000
Resources Group
Research Manager – Varied projects including behavioural & neuro!
£35,000–£40,000 + great benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments