Verto launches app retention reports

The Verto Retention Reports framework allows companies to measure, among other things: the number of downloads (and timing); the number of active users during and after the first 30 days; the time spent in the app and the number of sessions; and the device type. 

“Mobile app installation advertising is the largest segment of mobile advertising today, but many companies are still struggling with the economics,” said Dr. Hannu Verkasalo, CEO of Verto Analytics.

“The Verto framework gives mobile app companies and digital publishers the ability to discover and acquire app users with the most potential by benchmarking their behaviours and demographic profile against the industry as a whole and against their competitors.”