Verizon rolls out market insights services

Verizon is currently pitching its data analytics offer, Precision Market Insights, in three key areas: outdoor media measurement, venue audience measurement and retail site analytics.

Information comes from a sample of Verizon’s 94 million customers. Location data and information on device usage – such as website visits and app downloads – is “collected by day part and anonymised for the protection of our subscribers”, the company says.

Colson Hillier, vice president of Precision Market Insights, said: “Companies are always seeking opportunities to understand and act on their customers’ preferences, and Verizon is in a unique position to offer information and insight in a format that can help.”