NEWS4 October 2012

Verizon rolls out market insights services

Data analytics North America

US— Mobile phone network Verizon has launched a new suite of market insights services, bringing together location, demographic and psychographic data on its customers.

Verizon is currently pitching its data analytics offer, Precision Market Insights, in three key areas: outdoor media measurement, venue audience measurement and retail site analytics.

Information comes from a sample of Verizon’s 94 million customers. Location data and information on device usage – such as website visits and app downloads – is “collected by day part and anonymised for the protection of our subscribers”, the company says.

Colson Hillier, vice president of Precision Market Insights, said: “Companies are always seeking opportunities to understand and act on their customers’ preferences, and Verizon is in a unique position to offer information and insight in a format that can help.”