The acquisition extends Verint’s customer engagement optimisation portfolio to include the ability to measure and act on digital customer experiences – across digital, voice, text and social – in real time.

Terms of the deal have not been disclosed.

“OpinionLab is very pleased to join forces with Verint, a market leader in customer engagement that shares a vision for the importance of listening to customers on their terms, and responding quickly and effectively on the feedback they share,” said Sean Fallon, CEO, OpinionLab (pictured).

“Now, if a customer can say it, write it or click it, Verint and OpinionLab voice of the customer solutions can collect, analyse and enable organisations to take action on it.”