NEWS21 April 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
DIY survey firm lands investment • Dave Goldberg becomes CEO
US— SurveyMonkey, which provides ‘do-it-yourself’ online survey tools, has won a majority investment from a group led by Spectrum Equity Investors and Bain Capital Ventures.
As part of the deal, Dave Goldberg, former head of Yahoo’s Launch music business, becomes SurveyMonkey’s CEO and a minority investor. Goldberg is also an ‘entrepreneur in residence’ with venture firm Benchmark Capital.
The firm claims its tools have been used to create six million surveys, generating more than 200 million responses.
Victor Parker of Spectrum Equity Investors said: “We believe SurveyMonkey is poised for significant growth and are pleased that Dave, who brings 15 years of experience in consumer content and subscription businesses and a successful leadership track record, will assist us and the company’s existing team as we scale the business.”
As DIY survey tools become more accessible and sophisticated, Forrester Research predicted in a report last year that this would be one of the factors to “keep a lid on on primary research vendors’ pricing power”.
Author: Robert Bain
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
Featured company
RT @researchlive: UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments