NEWS5 December 2013

uSamp founders Dusig and Lavin depart

North America People

US — uSamp founders Matt Dusig and Gregg Lavin have left the online data collection business. The pair remain shareholders in the firm.


Dusig and Lavin launched uSamp in 2008 under the brand United Sample. The launch came three years after the pair sold their online research panel company goZing, which was established in 1999.

Earlier this year, they handed over day-to-day management of the uSamp business to Alan Gould, the founder of IAG Research.

Gould is a venture partner with Greycroft Partners – a venture capital firm and early investor in uSamp. Soon after Gould became CEO, the company raised $15m in series D financing from private equity groups, including OpenView Venture Partners and DuPont Capital Management.

  • News of Dusig and Lavin’s departure comes as uSamp launches a new mobile survey technology, that allows survey participants to upload photo and video responses from within their mobile web browser – doing away with the need for a mobile app.