Jordan was most recently strategic account director, media and entertainment, for Networked Insights, while before that he served as director of client services and research operations at Troy Research.

Edan Portaro, uSamp’s executive vice-president of global business development and mobile innovation, said: “Joe has vast experience in international panel development and management, particularly in mobile, which will help us to expand and reinforce [our] online panel, as well as scale and increase the lifetime value of our mobile panel.”