NEWS17 June 2013

US research revenue grows 1.7% to $9.5bn

Financials North America

US — The US research market grew 1.7% last year to $9.5bn, according to the latest analysis by Jack Honomichl.

Stripping out inflation, however, Honomichl said the industry was actually down slightly on the year before, at -0.4%. He attributed this to a decline in the amount spent by government on private sector research firms and a continuing shift away from offline methods like focus groups towards online.

Analysing the performance of the top 50 agencies, Honomichl noted that firms specialising in syndicated, long-term research outperformed the wider market. Where Arbitron, comScore, IRI, JD Power, National Research Group, Nielsen, NPD Group and Rentrak collectively grew by 4.1%, the remaining agencies actually saw revenues fall by 0.7%.

The top 10 US agencies are as follows:

Rank
2012
Rank
2011
Company nameUS revenues
($m)
Change
from 2011 **
11Nielsen2,651.04.0%
22Kantar*929.4-4.8%
33Ipsos590.0-5.5%
44Westat491.1-3.1%
55IRI478.72.9%
66Arbitron444.16.7%
77GfK330.90.5%
88IMS Health271.3-4.0%
99NPD Group191.81.5%
1010ICF International191.27.5%

*Estimated by Top 50 authors **Rate of growth has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures

The full top 50 is published in the June 2013 edition of the American Marketing Association’s Marketing News magazine.

@RESEARCH LIVE

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