US research revenue grows 1.7% to $9.5bn
Stripping out inflation, however, Honomichl said the industry was actually down slightly on the year before, at -0.4%. He attributed this to a decline in the amount spent by government on private sector research firms and a continuing shift away from offline methods like focus groups towards online.
Analysing the performance of the top 50 agencies, Honomichl noted that firms specialising in syndicated, long-term research outperformed the wider market. Where Arbitron, comScore, IRI, JD Power, National Research Group, Nielsen, NPD Group and Rentrak collectively grew by 4.1%, the remaining agencies actually saw revenues fall by 0.7%.
The top 10 US agencies are as follows:
| Rank 2012 | Rank 2011 | Company name | US revenues ($m) | Change from 2011 ** |
|---|---|---|---|---|
| 1 | 1 | Nielsen | 2,651.0 | 4.0% |
| 2 | 2 | Kantar* | 929.4 | -4.8% |
| 3 | 3 | Ipsos | 590.0 | -5.5% |
| 4 | 4 | Westat | 491.1 | -3.1% |
| 5 | 5 | IRI | 478.7 | 2.9% |
| 6 | 6 | Arbitron | 444.1 | 6.7% |
| 7 | 7 | GfK | 330.9 | 0.5% |
| 8 | 8 | IMS Health | 271.3 | -4.0% |
| 9 | 9 | NPD Group | 191.8 | 1.5% |
| 10 | 10 | ICF International | 191.2 | 7.5% |
*Estimated by Top 50 authors **Rate of growth has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures
The full top 50 is published in the June 2013 edition of the American Marketing Association’s Marketing News magazine.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments