NEWS27 August 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS27 August 2013
US — American mobile commerce (m-commerce) spending exceeded $10bn for the first half of 2013 according to figures from comScore.
M-commerce spending reached $4.7bn in Q2 2013 with a growth rate of 24% compared with a year ago bringing spending to $10.6bn, representing 10% of total digital commerce during that time.
comScore said that with the expected seasonal surge in Q4 spending, m-commerce could surpass $25 billion for the full year.
Smartphones drove a considerably higher share of total digital commerce than tablets – 6% versus 3.5%.
The figures found that while smartphone users outnumbered tablet users by a factor greater than 2x, the average spending per device owner is actually 20% higher on tablets.
The top-ranked product categories in total m-commerce sales for the first half of 2013 were Apparel & Accessories, Computer Hardware, and Event Tickets, while Video Games, Consoles & Accessories showed the highest percentage of digital commerce spending occurring via m-commerce at 23.7%.
It is the first time that comScore has made available m-commerce sales estimates by product category occurring on both smartphones and tablets.
The company said the capability aligned with comScore’s existing e-commerce sales estimates, enabling retailers, marketers, publishers and financial services companies to gain insight into the trends and market dynamics driving the emerging m-commerce sector.
comScore chairman Gian Fulgoni said: “Any channel shift has the potential to be disruptive to established revenue streams, and it would appear that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage.”
0 Comments