US adspend up by 7% in Q3, says Nielsen
The research giant says that television saw overall network spend soar by 35% compared to the same period a year ago. Bookings reached $5.33bn in Q3 ad sales, a significant improvement over the $3.95bn from 2011.
In a blog post, Nielsen said that the increase was driven by “the ad-heavy US presidential election and the London Summer Olympic Games as likely contributors”.
Ad-supported cable continued to outperform its free-to-view rivals, generating $5.55bn in sales, up by 1%. Analysed by sector, Nielsen said automotive spend accounted for the greatest allocation of media dollars, up 26% to $2.7bn with six of the top 20 spenders being car manufacturers. Other notable categories included wireless/telecoms ($887.3m, up 15%) and department stores ($772.8m, up 1%). However, movie spend declined 12% year-on-year to $689.7m, while pharmaceuticals dropped 22% to $661.7m.

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