The tool, called SegmentAI, will allow users to speak to a 23-year-old representative of Gen Z called Avery, for example, and answer questions, share preferences and give feedback to ideas.

Avery’s knowledge is built on Gen Z surveys with more than 1,000 consumers from both the UK and US.

Adelynne Chao, founder at Untold Insights, said: “Avery is more than just a chatbot. She acts as a direct line to your segment. She’s here to make your insights tangible, to help you understand and engage with your audience in a way that’s never been done before.

“With Avery, you’re not just looking at insights; you’re actually interacting with them.”