NEWS10 December 2020
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Insight & Strategy
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US – Cassandra, an insight and strategy business within Engine Group focused on young consumers, has appointed Chanon Cook as vice-president.
Cook (pictured) joins the company from Universal Kids, where she was vice-president, head of strategy and insights, leading research.
At Cassandra, she will be responsible for the development of research and insight focused on Generation Z and millennials, as well as strategy and client relationships.
Prior to Universal Kids, Cook was senior vice-president of strategic insights and research at Comedy Central.
Part of marketing services company Engine Group, New York-based Cassandra runs a syndicated study on the behaviours and preferences of young consumers.
Kathy Sheehan, senior vice-president, Cassandra, said Cook’s appointment would “further strengthen Cassandra’s positioning”. She said: “Her deep expertise in youth research, along with client-side experience in media and entertainment, will be an asset to our clients.”
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