Unilever taps Join The Dots for new consumer panel
The consumer goods giant, whose products include PG Tips, Dove, Lynx and Marmite, is working with research agency Join The Dots to recruit and manage the panel, which will be known as At Home With Unilever. Recruitment ends on Monday.
Panel members may be asked to trial new products or take part in advertising pre-tests, as well as contributing to broader discussions about shopping habits, brands and new products.
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