NEWS2 February 2012

Unilever taps Join The Dots for new consumer panel

New business UK

UK— Unilever is recruiting a new panel of shoppers to take part in research to help “shape the future” of its family of brands.

The consumer goods giant, whose products include PG Tips, Dove, Lynx and Marmite, is working with research agency Join The Dots to recruit and manage the panel, which will be known as At Home With Unilever. Recruitment ends on Monday.

Panel members may be asked to trial new products or take part in advertising pre-tests, as well as contributing to broader discussions about shopping habits, brands and new products.