NEWS21 April 2011

Unilever exits BrainJuicer by selling off £3.9m in shares

Financials UK

UK— Unilever has sold off the last of its shares in online research agency BrainJuicer, bringing to a close an eight-year investment.

It sold its 13.5% stake – equating to nearly 1.7m shares – on 20 April for a total price of £3.9m, or £2.35 per share.

Unilever had been scaling back its stake in the company since October, at which point it owned 37% of the company. It first invested in the business, founded by CEO John Kearon (pictured), in 2003.