NEWS4 March 2019

Unilever data exec joins AnalogFolk

Data analytics Media News People UK

UK – Digital creative agency AnalogFolk London has appointed Unilever’s Clare Salter as managing partner of data intelligence, effective immediately.

Salter (pictured), who has been senior manager of global data and analytics in the FMCG giant for the past three years, will lead AnalogFolk’s data intelligence offer, reporting to London managing director Ete Davies (pictured).

Mark Barry, the company’s global chief data officer, will continue to build its data intelligence capabilities in its US, Asia and Australia offices.

At Unilever, Salter’s team established and led the company’s insight system, People Data Centres.

AnalogFolk launched its data intelligence arm in 2016 and the division doubled in revenue in 2018.

Davies said: “Clare’s role is pivotal in how we use data to acutely understand our clients’ business context, their associated challenges and opportunities, to help drive genuinely transformative creativity, while ensuring we return business value.”