NEWS26 January 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Just 13% of people in the UK feel well represented by brands, according to a new survey by advertising agency Crispin Porter & Bogusky (CP&B).
The study of just over 2,000 UK adults was part of a project looking into social identity, populism and brands.
It revealed that, as well as feeling unrepresented by brands, 42% of respondents didn't feel represented by tabloid newspapers. This figure was 32% for broadcast media and 27% for broadsheets.
"Looking at the research, it seems reasonable to suggest that the 1% who steer things in this country – the government, tabloids, big brands – have never been more out of touch with the 99% who don't," said Richard Pinder, chief executive UK and international at CP&B.
The story was originally reported in Campaign.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Resources Group
Quant Research Manager – Technology – Marketing and Innovation strategies
£32,000–£45,000 + Bonus
Resources Group
Associate Research Director – Global Strategic Communications Agency
c£50,000 + 30 days annual leave + option of 4 weeks working abroad per year!
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments