This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS23 April 2013

Twitter signs partnership deal with SMG

New business North America

US — Twitter has signed its biggest advertising deal with Publicis’ Starcom MediaVest Group (SMG) according to reports.

The social network group has signed a partnership deal allowing SMG’s clients, which include Proctor & Gamble, Walmart, Microsoft and Coca-Cola, access to preferred advertising slots on Twitter, research and data, and products such as an ‘in-tweet mobile survey’ programme that will allow real-time polling according to the Financial Times.

Twitter’s president of global revenue Adam Bain told the newspaper: “We think that the industry had been focused in the wrong area which was making a decision between Twitter and TV. That’s not what we believe. Twitter is a bridge.”

The deal is not exclusive and Twitter can form similar partnerships with other marketing companies.

@RESEARCH LIVE

0 Comments