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NEWS23 April 2013

Twitter signs partnership deal with SMG

New business North America

US — Twitter has signed its biggest advertising deal with Publicis’ Starcom MediaVest Group (SMG) according to reports.

The social network group has signed a partnership deal allowing SMG’s clients, which include Proctor & Gamble, Walmart, Microsoft and Coca-Cola, access to preferred advertising slots on Twitter, research and data, and products such as an ‘in-tweet mobile survey’ programme that will allow real-time polling according to the Financial Times.

Twitter’s president of global revenue Adam Bain told the newspaper: “We think that the industry had been focused in the wrong area which was making a decision between Twitter and TV. That’s not what we believe. Twitter is a bridge.”

The deal is not exclusive and Twitter can form similar partnerships with other marketing companies.