The company said the programme would help break down research barriers for start-ups and small- and medium-sized enterprises (SMEs), and would help them unlock new opportunities.

The service includes access to TTi’s qualitative and quantitative research tools including in-house computer-assisted telephone interviewing call centres for conducting customer surveys, and also data collection and analysis frameworks.

It also incorporates customer profiling for business-to-consumer and business-to-business audiences.

Glyn Luckett, commercial director at TTi Global, said: “It doesn’t matter if you’re starting a new business or expanding, researching your target market is a fundamental part of effective business planning. Market research isn’t just for large, established organisations that have already cemented their position in their marketplace – if anything, it’s even more crucial for start-ups and smaller companies.”