Touchstone Research and Sup3rnatural announce strategic partnership

Touchstone Research, which provides consumer research services for media and entertainment, technology, youth and family brands, says that the joint venture will expand its ability to support clients.

As news of mergers and acquisitions across the entertainment space continue to make headlines, the partnership is being described as another example of a trend within the agency community to provide clients with “global, efficient and seamless solutions, as companies look for more integration, global scale, and opportunities to optimise marketing efforts.”

Commenting on the new venture, Touchstone Research chief executive Aaron Burch said: “We’re partnering with Sup3rnatural to bring our clients added value when it comes to actioning research in the service of marketing.

“In addition to providing our clients with data-driven insights into their consumers, our partnership with Sup3rnatural and their marketing strategy skill set allows clients to access a singular external partner experience, as planning goes from fielding research to writing the creative or campaign brief.”

Sup3rnatural founder Jake Katz added: “We are excited to partner with Touchstone in providing clients with both efficiency and opportunity for stronger collaboration between research and marketing, or what the data says and what to do with it.

“The partnership provides our clients with creative testing, positioning and audience research capabilities through Touchstone’s global panel partnership programme. This gives access to millions of panellists across a range of demographics including kids, teens, young adults aged 18-29 and adults aged 30-65.”