Touchstone Research and Sup3rnatural announce strategic partnership

US – Tech-driven market research firm Touchstone Research has partnered with newly launched strategy agency Sup3rnatural.

Handshake

Touchstone Research, which provides consumer research services for media and entertainment, technology, youth and family brands, says that the joint venture will expand its ability to support clients.

As news of mergers and acquisitions across the entertainment space continue to make headlines, the partnership is being described as another example of a trend within the agency community to provide clients with “global, efficient and seamless solutions, as companies look for more integration, global scale, and opportunities to optimise marketing efforts.”

Commenting on the new venture, Touchstone Research chief executive Aaron Burch said: “We’re partnering with Sup3rnatural to bring our clients added value when it comes to actioning research in the service of marketing.

“In addition to providing our clients with data-driven insights into their consumers, our partnership with Sup3rnatural and their marketing strategy skill set allows clients to access a singular external partner experience, as planning goes from fielding research to writing the creative or campaign brief.”

Sup3rnatural founder Jake Katz added: “We are excited to partner with Touchstone in providing clients with both efficiency and opportunity for stronger collaboration between research and marketing, or what the data says and what to do with it.

“The partnership provides our clients with creative testing, positioning and audience research capabilities through Touchstone’s global panel partnership programme. This gives access to millions of panellists across a range of demographics including kids, teens, young adults aged 18-29 and adults aged 30-65.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts