NEWS20 May 2015

Totally Tween joins with Sherbert for research collaboration

News UK

UK — Kids digital platform Totally Tween has teamed up with specialist kids research firm Sherbert Research to offer brands access and research opportunities among 8- to 12-year-old girls.

Totally Tween was launched in the UK in March by former BBC Worldwide SVP programme marketing & creative, Clare Vincent and her business partner Gina Walter, a former London Stock Exchange marketing executive.

The collaboration will create a bespoke forum for tweens to inform brands about their likes, dislikes, wants and needs, making them a part of the creative process. It will also allow brands to access intelligence directly from the source.