NEWS22 August 2012

Topsy launches analytics tool

Data analytics North America

US— Data analysis firm Topsy has launched a new social analysis service, Topsy Pro Analytics, which provides real time and multi-year access to posts across social media sites.

The new tool allows users to scour “millions of socially active websites” to look for trends and insights. The firm has also expanded its relationship with Twitter by renewing its Firehose license for “multiple” years.

Topsy CEO Duncan Greatwood said: “Organisations want to tap into the public social web to identify, quantify and understand what people are saying and Topsy Pro Analytics puts the world’s largest social-media dataset at their fingertips.”