NEWS31 March 2011

Toluna shareholders agree to private equity takeover


UK— Toluna shareholders have approved the £161m sale of the online research company to an investment group led by minority shareholder Verlinvest and supported by CEO Frédéric-Charles Petit (pictured).

The deal is expected to be wrapped up completely by 19 April when trading in Toluna’s shares on the AIM stock exchange will be cancelled.

Toluna’s new owners have said previously that they plan to take “significant steps” to develop and strengthen the company’s core activities – panel and research technology services – as well as investing heavily in the development of new products and tools to bring to market. They are also aiming to grow the business in the Asia Pacific region.


1 Comment

9 years ago

Well I hope the new owners treat the people who take part in their surveys better than the present ones! It takes months for reward points to be credited; they try to get out of awarding points by deliberately crediting completed surveys as 'Prize Draw Entires' and even when enough points have eventually been collected for a reward, it takes Toluna even more months for them to send the reward vouchers! They treat their workers appallingly. There are complaints about them all over the Internet

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