The initiative provides the global community of influencers with the opportunity to donate their points from sharing their insights to support the Red Cross on humanitarian missions in Ukraine.

To date, the influencer community has made over 66,000 individual donations. To show its appreciation for their generosity, Toluna has fulfilled its promise to match each donation, amounting to a total of more than €30,000 donated to the Red Cross and its humanitarian efforts in Ukraine.

“When news broke about the invasion of Ukraine, we immediately thought about how we, as a global company, could provide our support,” said Toluna’s senior vice-president of global panels & supply, Paul Hambly.

“Our community of influencers has always been very active in our company’s social initiatives, so we thought this partnership with the Red Cross was a natural way to enlist their help. With over 66,000 individual donations made, it further reinforces the value proposition of our panel: being part of a unique, global community that cares and stands together, using their voices to positively impact and influence the world around them.”