TNS appoints Rebecca Wynberg as global qual CEO

Wynberg (pictured) was one of the founding partners at Sadek Wynberg and went on to sell it to Millward Brown in 2003. From there, she launched Buff Snacks with Paula Quazi and then set up qual agency Wy.

She will oversee all the company’s qual activity and lead a team that includes recently appointed qual COO Kristin Sharp.

TNS CEO Eric Salama said: “Rebecca is one of the outstanding qualitative practitioners of our generation. She has worked with a range of clients around the world and is entrepreneurial. Rebecca is passionate about her work and I am confident that she will form an extraordinary team with our existing qualitative specialists.”