NEWS9 May 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Media marketing and analytics software provider TiVo Research and Analytics (TRA) has extended its targeting capabilities with psychographic survey data.
The subsidiary of DVR maker TiVo has extended its advertising optimisation software with PowerIIWatch, a panel of 48,000 TiVo households that have given their viewing information and respond to monthly online surveys.
TRA said that advertisers would now be able to look at the TV tuning behaviours of households based on attitudes and other behavioural characteristics such as the intent to purchase a new vehicle, types of favourite movie genres, political affiliations and travel ambitions.
CEO of TRA Mark Lieberman said: “We now can help advertisers reach their target audience on TV based on consumers’ attitudes about what they buy. For instance, movie studios can use our solutions to allocate ad buys to programmes and networks that reach moviegoers that are fans of certain movie genres or are planning to see a movie in a theatre that month.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Guide Dogs for the Blind
Insight Officer
£28,988.00–£35,199.99 subject to experience
Spalding Goobey Associates
Senior Quantitative Consultant (RM/AD) – Strategic Growth Consultancy
£45 – 65,000 + Bens
Resources Group
Associate Director – Top International Clients – Insight Consultancy
£50–60,000 + strong benefits
Related Articles
Tillster makes her feelings known over my exercise routine taking priority over games with her https://t.co/AbB9aCnq31
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments