NEWS6 February 2012

Time Warner invests in video optimisation and analytics firm

Financials North America

US— Time Warner’s investment arm has led a $15m round of funding in online video optimisation and analytics provider Conviva.

Conviva’s technology is used by Time Warner’s HBO Go (pictured) and Turner Broadcasting video on-demand services to provide stable viewing streams for customers. It works by monitoring performance data and switching bit-rates and server sources before problems occur, but the monitoring platform also outputs data to help broadcasters understand viewer engagement levels.

Time Warner’s Scott Levine described Conviva as “a strategic partner”. Other customers include Netflix, ESPN and MTV. It works on over a billion streams a month.