NEWS30 August 2013

The Price Group taps Rentrak for TV ratings data

New business North America

US — Texan advertising agency The Price Group has signed up Rentrak to provide household and advanced demographic TV ratings. 

The multi-year StationView Essentials contract will allow The Price Group to use the metrics for planning, execution and posting buys in its local area.

The Price Group’s chief operating officer and media director Pam Sharpe said: “In a fast-paced world, it is critical to have television information that is immediate and right at our fingertips, particularly in our smaller markets.”