The Online Circle launches social media monitoring tool
The Online1984 tool tracks all mentions of a brand name to help clients follow what their customers are saying about them.
The firm’s CEO, Jeff Richardson, said: “The Online1984 methodology allows businesses to listen directly to what customers are saying about their competitors and their products and enables them to stay ahead of trends and issues that might have been overlooked by traditional market research tools.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments