NEWS23 August 2012

The Modellers launches ModHub for MR agencies

Data analytics North America

US— Predictive analytics agency The Modellers has launched a new division called ModHub specialising in multivariate analytics services for research agencies.

The new division, which will be headed by Chris Diener (pictured), offers analytics services such as choice modelling and segmentation analytics.

Jeff Brazell, CEO at The Modellers, said that the company felt an “increasing need to firewall our full-service business from our research firm client business” and therefore started the new division to serve agency clients.