NEWS13 April 2011

The Lounge Group to build pan-Euro panel for Coke’s Burn

Europe New business

UK— Burn, the Coca-Cola energy drink brand, has contracted The Lounge Group to build a qualitative insight panel across eight European markets.

The panel will run across France, Spain, Italy, Hungary, Denmark, Sweden, Norway and Austria to collect information about respondents’ lifestyles in order to shape Burn’s brand strategy.

Respondents were recruited through The Lounge Group’s existing 10,000-strong consumer network.

Sarah Gil (pictured), The Lounge Group’s strategy and insight director, said: “We are hugely excited to be working with Coca-Cola on such a ground-breaking project to bring Burn and their core consumers together in a real partnership, providing ongoing strategic insights, analysis and recommendations to shape the brand’s communications, innovation platforms and identity.”