Research will focus on areas such as how supporters feel about the charity, its fundraising activities, and its communication and services.

Jo Cleaver (pictured), senior market research and insights manager at The Children’s Society, said: “Increasing the number of disadvantage children we help will rely on discovering innovative ways to engage with existing and potential new supporters.

“As a member of the supporter panel, they will have the opportunity to positively contribute to shaping the way we raise vital funds to support our work in the future.”