NEWS15 May 2014

The Children’s Society looks to build supporter panel

Charities New business UK

UK — The Children’s Society has hired ResearchBods to build and manage an online research panel, to help the charity better understand how to engage with existing and potential new supporters.

Research will focus on areas such as how supporters feel about the charity, its fundraising activities, and its communication and services.

Jo Cleaver (pictured), senior market research and insights manager at The Children’s Society, said: “Increasing the number of disadvantage children we help will rely on discovering innovative ways to engage with existing and potential new supporters.

“As a member of the supporter panel, they will have the opportunity to positively contribute to shaping the way we raise vital funds to support our work in the future.”

@RESEARCH LIVE

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