NEWS1 February 2010

That’s a wrap! Rentrak completes takeover of box office data firm

M&A North America

US— Rentrak has completed the $15m acquisition of Nielsen EDI, the ratings firm’s film industry research business.

The deal was first announced in December, and EDI will now be integrated into Rentrak’s AMI division alongside the Box Office Essentials service, which tracks theatrical box office results.

With the addition of the Nielsen EDI data, Rentrak will be able to capture box office results from more than 50,000 cinema screens in 26 countries.

Rentrak CEO Bill Livek (pictured) said: “As the global standard for box office currency, Rentrak is committed to providing the most robust, accurate and timely access to worldwide theatrical box office information and software applications. With EDI, Rentrak has extended its international reach to further service our global clients.”