NEWS7 October 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS7 October 2016
UK — Transport for London (TfL) and Exterion Media have formed Hello London, which aims to connect brands with the London audience across the underground and rail network.
The partnership, which includes a transformation of the TfL Underground with a refresh of advertising space, brand new formats and an increased digital OOH footprint, uses data and technology to make customers’ experience more tailored, relevant and contextual.
Hello London uses Abi (audience behavioural insights): an insight tool that draws on anonymised, aggregated data from Telefonica UK’s O2 customers. This is used to offer information including station entry/exit, demographics, interests, locations and time of travel, as well as detail such as when international visitors are at Zone 1 stations.
This is the first time that TfL is providing the opportunity to advertise to one London audience across all TfL rail modes, including all of London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and, once operational, the Elizabeth line.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
Behaviorally develops qual offer https://t.co/OZRVHgGQ1Q #mrx #marketresearch
UK profit warnings rise by 50% https://t.co/8acEcvOIlM #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Business Development Manager – International Insight Provider
£40–50,000 plus Commission
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£32,000
Resources Group
Custom Analytics Analyst (Consumer) – Leading Specialist Insights Consultancy
£35,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
LAUNCHED Digital Ethnography 2023 23/03/23 9:30-16:35 ℹ️ Info + ticket: https://t.co/h3nN451Fgi Join us to ga… https://t.co/svXukMaxbS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments