During its first contract last season, Ask Insight produced an online fan engagement survey and interviewed a quota sample of The Terrier’s business partners.

The renewed contract will see two surveys carried out to examine why former club partners didn’t renew business contracts and why local businesses haven’t taken up the opportunity to work with the Club.

Huddersfield Town commercial director Sean Jarvis said: “Building on last year’s success we are looking forward to another fruitful year during which we hope to better understand our business offering and business within the local community.”