NEWS14 May 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NETHERLANDS— ThirdSight, a developer of facial recognition technology, has launched a software development kit (SDK) to help outdoor media owners measure their audience reach.
The CrowdSight SDK is designed for use with digital signage displays which, when fitted with a standard USB web camera, can start recording and analysing the faces of those who pass by and look at the screen.
ThirdSight says its technology can determine the age, gender and mood of the person looking at a screen, and gives screen owners the ability to adjust the information or media displayed based on the viewer’s characteristics.
Other metrics collected by CrowdSight include total foot traffic, attention time, head pose, clothing style and colours, and repeat viewers.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director (RM&rsquos will also be considered) – Mixed Methods – Social Research
£40,000 – 55,000 + bens
Resources Group
Senior Account Manager (Research / PM) – Health
£38,995 + Bens
Resources Group
Quantitative Associate Director – Strategic Consultancy
up to £57,000 + strong benefits
Featured company
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments