Social Karma will add social media performance analytics, audience intelligence, content marketing and media planning capabilities to Synthesio’s offer. 

"With Social Karma, our customers will be able to build the most accurate audience personas using social data instead of traditional surveys, while also being able to receive incredible analysis on their owned channels as well," said Loic Moisand, CEO and co-founder of Synthesio (pictured).

"Synthesio will continue on its mission to transform customer experience methodologies from the analog era into scalable technologies of the digital era."

Social Karma is based in Brussels and will continue to operate from that office, which is now Synthesio’s newest global location.