NEWS2 September 2009

Synovate’s new boss looks to the future


Synovate announced last week that its global CEO Adrian Chedore is retiring and being replaced by Robert Philpott, previously the company’s chief operating officer.

Philpott takes over as the company takes tough measures to deal with the recession, which left it with a £3m loss in the first half.

In this eight-minute interview, we speak to Philpott about how he sees the challenge ahead, what he’s learned from Chedore, and what the future holds for the business.


Robert Philpott

Trouble playing the audio? Download the MP3 file here.