NEWS10 June 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
SWITZERLAND— A Swiss startup has developed technology that boasts the ability to accurately detect and decode facial micro-expressions and eye movements to aid understanding of human emotional response.
The proprietary technology, developed by nViso, uses standard webcams or similar video equipment to track 143 different facial points to identify a range of features and relates them to models developed with facial databases.
It is based on the work of psychologist Paul Ekman, who developed the idea that emotions are universal through his study of facial expressions in different cultures.
NViso was setup by Matteo Sorci and Tim Llewellynn and has received funding from The Swiss National Science Foundation.
Llewellynn said: “Many FMCG companies have been experimenting with facial recognition technology in retail research settings. nViso’s software adds a critical dimension to the marketing process based on exact emotional intelligence gathered in real-time.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quantitative Associate Director – Ad hoc – Varied sectors including Sport, Beauty & Transport!
£50–57,000 + strong benefits
Swarm Recruitment
Research Manager (Quant and Qual)
£28,000–£34,000
Resources Group
Research Manager – Energy and Environment
£Excellent + Benefits
Featured company
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments