SVOD could be helping the pay TV market

The report – a twice-yearly analysis of 3,000 UK consumers – shows that the total pay TV base has continued to grow from 61% to 69% of the UK population over the last four years. In this time, SVOD usage in pay TV homes has grown from 10% to 45%.

The research also shows that while homes using a free TV service are less tempted by SVOD, take up of the subscription services has grown from 9% to 28% in the same period. 

"Our consumer research is increasingly demonstrating that media decision making is not an ‘either or’ situation," said Hamish McPharlin, director of Decipher Research.

"Consumers sit along a spectrum of engagement with media entertainment, and are increasingly mixing and matching services to get the content they want, both live and on demand."

More information can be found here.